Novia Lu

  • Business Development Manager, PraxisIFM Nerine (Hong Kong) Ltd
  • Hong Kong
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Novia Lu

  • Business Development Manager, PraxisIFM Nerine (Hong Kong) Ltd
  • Hong Kong

Novia has been working in the financial services industry for more than 10 years and joined the Nerine Group in 2018 just before its acquisition by PraxisIFM.

She is mainly responsible for business development in China, Taiwan and other Chinese speaking regions. Prior to joining PraxisIFM, Novia was a Business Development Manager of a Hong Kong based fiduciary services provider. She is specialised in setting up offshore corporate structures for high-net-worth individuals and families and also works closely with professional intermediaries, such as offshore law firms, insurance companies, accounting firms, company secretarial firms and banks, especially in the APAC region.

She speaks fluent English, Mandarin, Cantonese and conversational Fujianese.

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